Former Google Search Quality For Your SEO

Two SEO experts and former senior Google employees bringing a combined 14+ years of Google Search Quality expertise to the table. Investigating web spam signals on scale, analysing linking networks, applying manual actions (Google penalties) to sites and revoking them upon successful reconsideration requests, defining and implementing Google Search Quality policies, helping webmasters in Google Webmaster forums and at conferences; we have seen and done all of that. We don’t guess what Google Search is about, we know it inside-out. We don’t advise on how to spam search results. We don’t promise top rankings. We don’t do bargains.

And most importantly, we believe in full confidentiality so we don’t talk about our clients - period.

What we do is offer SEO Consulting Services by gathering relevant data and apply our unique expertise from working within the Google Search Quality team to your site. We uncover organic search growth potential. We work for you and your users. We only charge actual worked hours, and never more than we agreed upon.

Our clients are our advocates and we want you to become one.

  • Received a Google manual action, aka Google penalty?
  • Got a less than ideal backlink profile?
  • Is your SERP real estate missing your expectations?
  • Do you want to grow your team’s SEO competence?
  • Curious what makes your competitors successful?
  • Impacted negatively by a Google algorithm?
  • Moving your website or content to a new domain name?
  • Ready to launch your next big idea?

We are here to help you!

Are we a match?

Just as you are shopping for the right SEO experts, we are shopping for the right clients and projects. If we're a good fit for you and vice versa, we look forward to seeing how excited you get when you experience the results we can bring to your business.

Who we are

Fili Wiese

Fili Wiese

Tackled Web Spam and Click Spam for seven years at Google as a Google Search Quality team member and Google senior support engineer.

Expert in international SEO, technical SEO, backlink analysis, online marketing, Google reconsideration requests, Google penalties and Google penalty recovery.

Kaspar Szymanski

Kaspar Szymanski

Information Scientist with a passion for content and brand building. Former web spam fighter. Manual spam action expert. SEO consultant specializing in backlink analysis, reconsideration requests and site recovery. Accomplished writer and conference speaker. Aviator and marathon runner in his spare time.

What colleagues say about us

Marcus TandlerMarcus Tandler
Founder & Managing Director,

It's been a pleasure of mine to work with Fili and Kaspar on a number of occasions. They are two of the few SEO experts I know who have both a technical understanding of search engines and the imagination to break new ground with strategies and proven techniques. Better book them now... before your competitor does!

Aleyda SolisAleyda Solis
International SEO Consultant, Orainti

Kaspar and Fili are two of the most knowledgeable SEO experts I know. They have a richness of experience with a deep understanding of organic search, from a technical and also marketing standpoint, that not many people in the industry have! What a great SEO force they are together! I highly recommend them both.

Joost de ValkJoost de Valk
CEO, Yoast

There are only a few SEO experts in the world I refer people to if I'm unable to provide them with SEO services myself. Kaspar and Fili have been among them almost from the day they left Google. They're good consultants and know how to think with and for their clients. They keep absolute secrecy, something some companies will find very valuable, and they're also among the very best in their field. They have an uncanny insight into Google's mind but also understand the technical difficulties that might cause issues. Highly, highly recommended.

Joe SinkwitzJoe Sinkwitz
Chief Revenue Officer, CopyPress

Every year I travel to Europe to log some time with Fili and Kaspar; as former Googlers they have a unique perspective on how existing and upcoming search penalties may be interpreted and approach them from the angle current Googlers may take. By debating SEO policy and tactics with them I always come away with fresh ideas, even after 17 years of being in the industry.

Bastian GrimmBastian Grimm
VP Organic Search, Peak Ace

Having worked with both Kaspar and Fili on numerous SEO projects I can’t recommend enough to get in touch and work with them whenever you get the chance!

David NaylorDavid Naylor
Founder & Managing Director, Bronco

During the many conversations I’ve had with Fili and Kaspar over the years, their knowledge and passion for SEO has always come through and really impresses me.

Duane ForresterDuane Forrester
Senior Product Manager, Bing Webmaster Tools & Author

I've known Fili and Kaspar for years now, and I have to say...they are legitimate. Smart guys who not only know search engine optimisation, but also understand the big picture businesses face today. I look forward to my time with the guys when our paths cross.

Martin MacDonaldMartin MacDonald
Senior Director, SEO, Orbitz Worldwide LLC

There are globally very few SEO experts I implicitly trust the recommendations of. Having worked with both for several years now, I consider Fili and Kaspar are two such experts in the field.

Pedro DiasPedro Dias
Managing Partner, apis3

I had the chance to work with Fili and Kaspar for a very long time, both inside Google and outside. I can't endorse enough their work and professional skills.

Bas van den BeldBas van den Beld
Online Marketing Strategist,

Kaspar and Fili combine qualities which are rare: knowledge of search and human behaviour, which means they understand the most important elements for a marketer.

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How we work

How we work

Our SEO services are not suitable for every business, and we spend time selecting clients that we believe in. Before submitting a formal service offer, we schedule a free-of-charge meeting in order to understand the client's situation, address any questions and get to know each other.

We work closely with a select number of clients, large and small, at any point in time. We become part of your team and utilize our in-house tools to collect and aggregate data and analyse relevant signals.

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What we can do for you

We are experts in on- and off-page SEO audits, Google penalty or manual spam action recovery assistance, Google algorithm recovery support (think Panda, Penguin, etc.), competitor analysis and risk assessments from a Google Search point of view. No website is too large or too small for us.

We also provide SEO trainings and workshops on a variety of topics like -but not limited to- brand building, long-term link building strategies, community building and backlink analysis. All projects are custom tailored to the individual clients needs.

Our SEO services don't come cheap, but the end results speak for themselves. So don't wait any longer and fill out the contact form.

What we can do for you

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